ABOUT
Will Reese - President
With over 20 years of experience focused on marketing consulting and digital innovation including extensive experience managing digital marketing agencies. This experience has been applied to the healthcare, life science, CPG, retail, and financial service industries.
Significant work has included digital planning for 23 product launches, establishing new innovation models, and leading customer experience, digital strategy, and analytics teams. This experience spans large fortune 500 companies with billion dollar brands through small startups commercializing their first products.
Business growth will be driven by brands, teams, and organizations who can best leverage insight, intelligence, and technology to create advantage.
3 key areas will drive that advantage:
1. Adaptability: Design marketing programs that thrive on evolving customer and technology trends.
2. Sustainability: Create new business models and omni-channel ecosystems that deliver ongoing customer and business value.
3. Connectivity: Integrate teams, channels, and programs to create a more seamless customer experience.
These topics and more will be featured in the blog.
